Marketing
Using the Internet to Start Your Diversification Strategy
Rather than downsize or give up, one mold shop decided to find new opportunities to apply their skills and equipment, outside of the local moldmaking industry using an online marketplace.
Read MoreMy Olympic Experience
Last month I wrote about the shifting fortunes of China, and how excited my wife, Debbie, and I were to have tickets to attend the 2008 Summer Olympics in Beijing. I promised to report what we found there, so here’s what we experienced: nothing. We didn’t go. As it turned out, the “company” that we purchased our tickets through last year turned out to be a scam. From what we’ve been able to learn, this “front” created an incredibly elaborate network of physical and online attributes—offices, phone numbers, Web sites, messaging—that fooled thousands of others around the world.
Read MoreIt’s Worth the Time!
What if I told you that at your fingertips is an opportunity to get a free advertising program in Plastics Technology magazine to market your products and services.
Read MoreHow Online Communities Can Help Your Business
Let’s look at how online communities (OCs) can have a positive impact on—and support—your business’ strategic development and initiatives. The cultural impact of OCs on the future of manufacturing can’t be overemphasized. As young students, engineers and manufacturers enter and move up the ranks of manufacturing companies (including yours) they’ll be bringing with them expectations to communicate in the ways they are most comfortable.
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Custom Machining Builds Revenue at Strohwig
Moldmaker turns metal fabrication skills into a major profit center with aerospace work.
Read MoreDo Eight Years Matter?
Data and analysis results of a North American plastics industry study on the mold manufacturing industry call for change.
Read MorePart Two of a Two-Part Series How Online Communities Can Help Your Business
Last month, the networking and marketing benefits your shop and business can get from online communities (OCs) were examined. This month, the advantages OCs can provide for your own Web site’s visibility and prominence, which result in more exposure to motivated prospects and more leads, will be discussed. And the easiest way to understand the value of OCs in this regard is if you first understand the term “guanxi.”
Read MorePart One of a Two-Part Series How Online Communities Can Help Your Business
Regardless of where you stand, you should be very interested in these models because as they evolve they will not only affect your business in the future.
Read MoreStaying Strong
As a result of the challenging times the moldmaking industry has faced during the past 10 years, networking has become a means to staying strong. Establishing and maintaining relationships with people in your industry is key to survival and growth.
Read MoreHow to Develop Successful Web Marketing
Web marketing is one of the most dynamic and powerful ways to market your mold manufacturing facility; however, with so many options available to choose from—making the process confusing—you need to investigate and select wisely which tactics to embrace.
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