Marketing
Direct Mail for Sales Success
When done correctly direct mail is a great tool for small businesses.
Read MoreAdvertising that Works
Begin with a good plan and execute with wise magazine selection, a powerful offer, strong copy and an appealing design.
Read MorePublic Relations Can Be Your Shop's Most Effective Marketing Tool
Good PR is a win-win-win situation if you follow five basic rules.
Read MoreMarketing Begins with the Message
If you want to stand out from the crowd and make your marketing work, it is time to craft a new message.
Read MoreMake the Web Work for You
How do I get more traffic to my Web site? How do I turn that traffic into sales? These are two of the most frequently asked questions in a discussion of marketing.
Read MoreHow Much Should You Spend?
Moldmakers can gain business by implementing a strategic marketing and communications plan.
Read MoreMarketing Mayhem
Unsure about how to market your shop? Read this primer on how to properly position your sales and marketing efforts to compete in today’s marketplace.
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How to Enhance Your Company's Image with Engraving
Moldmakers should think about engraving molds to create brand recognition and maintain longevity.
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