Sales
MMT Chats: Mold Builder Shares “Raw and Real” Social Media Strategy
MoldMaking Technology Editorial Director Christina Fuges sits down with Murphy Forsyth, GM – Injection Molding and Director Of Marketing for Zero Tolerance LLC in Clinton Township, MI.
Christina Fuges
Editorial Director, MoldMaking Technology
The Role of Social Media in Manufacturing
Charles Daniels CFO of Wepco Plastics shares insights on the role of social media in manufacturing, how to improve the “business” side of a small mold shop and continually developing culture.
Read MoreMMT Chats: Simple Steps to Get Your Social Media Campaign Started
MoldMaking Technology Editorial Director Christina Fuges catches up with Gail Now’s Chief Curiosity Officer Gail Robertson. We talk about the importance of using the curiosity tool to tell your stories as part of a marketing strategy that includes social media. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Read MoreMMT Chats: American Mold Builders Association on Best Practices for Employee Attraction and Hiring
MoldMaking Technology Editorial Director Christina Fuges sits down with AMBA’s Managing Director Kym Conis and the Director of Strategic Execution Rachael Pfenninger to discuss its Employee Attraction and Hiring Playbook and the Workforce Development Task Force. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Read MoreMMT Chats: Applying Bench Lessons to the Business of Moldmaking
For this MMT Chat, my guest is Mark Gauvain, one of MMT’s newer Editorial Advisory Board members who has plenty to share as he recently made the move from working for some big manufacturers to working for himself as a consultant to moldmakers and molders on procurement and technology investment strategies.
Read MorePCS Company Reveals Personnel Changes
Kelly Beauchamp joins the product marketing team as a product manager, and Ken Berger is appointed to application engineer.
Read MoreMMT Chats: Marketing’s Impact on Mold Manufacturing
Kelly Kasner, Director of Sales and Marketing for Michiana Global Mold (MGM) talks about the benefits her marketing and advertising, MGM’s China partnership and the next-generation skills gap. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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Editorial Advisory Board 2023-2026: Camille Sackett, Vice President of Sales and Marketing for Accede Mold & Tool
The 2023-2026 version of MoldMaking Technology's EAB features a new crew of industry professionals. Meet Camille Sackett
Christina Fuges
Editorial Director, MoldMaking Technology
MMT Chats: Earning a "Masters of Business" in Four Months?
MoldMaking Technology Editorial Director Christina Fuges chats with Joe Cherluck, President of Best Tool & Engineering about transforming his mold shop into a mold business with a free “masters of business” that covers managing growth, money metrics, leadership, marketing, sales and negotiation. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Read MoreFour-Step Formula for Mold Builders to Use in Their Marketing That Increases Sales
The most common marketing mistakes, some key marketing questions to land new business and how the Theory of Constraints applies to marketing within the small to midsize manufacturer.
Read MoreLessons from a Nine-Year Succession Plan
Small business shop owners share the four keys to transitioning a family manufacturing business.
Read MoreVIDEO: A Look at the Acceleration of the Workforce 2030 Dilemma
Human resources and marketing play a critical role in facing the challenges the pandemic has accelerated for the industry’s 2030 workforce challenge in North America.
Read MoreVideos Answer Hot-Topic Moldmaking Questions
Eight questions MoldMaking Technology asks industry experts about CNC controls, the changing training landscape, the human resources and marketing keys to workforce development, predictive engineering, data, visual search, OEE monitoring and additive venting.
Read MoreMMT Chats: 5 in 5 with Michiana Global Mold
MoldMaking Technology Editorial Christina Fuges has a quick 5-minute chat with Kelly Kasner, Director of Sales and Marketing for Michiana Global Mold on five best practices for improving efficiencies. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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Sodick Partners with Merrifield Machinery Solutions in Eastern Michigan
Merrifield is welcomed under the umbrella of Sodick machine tool distributors, bringing customers more than 15 years of experience in machine tool sales and support.
How to Sell Your Service
When selling your moldmaking services, it’s important to remember that all prospects are just like you. The gut check and the human touch are just a few ways to properly build those relationships.
Read MoreHow to Market on a Budget
The director of sales and marketing for an Indiana-based mold builder shares how to develop a low-cost marketing strategy.
Read MoreThe New Moldmaking Business Model
Developing a strategic view for your moldmaking business is the first step in building an appropriate business model.
Read MoreICYMI--MMT Chats: Hot Rods, Performance, Predictable Manufacturing and Building a Legacy
MoldMaking Technology Editorial Director Christina Fuges chats with three team members of Eden Tool Company and Eden Manufacturing to learn the "details" about how this mold builder also became a manufacturer of engineered medical components. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Read MoreHow to Sell Your Moldmaking Service
Moldmaking is a community based on relationships that help sell the services each mold builder provides, and here’s why.
Read MoreMMT Chats: The Merging, Marketing and Manpower of a Moldmaking/Molding Company
For this MMT Chat, my guest is Andy Peterson CEO of Pyramid Molding Group (Industrial Molds and Pyramid Plastics) in Rockford, Illinois, who shares his take on the strengths of bringing a mold shop and molding facility together under one group.
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IMTS+ Creators Lounge: Sharing the Stories of Moldmaking
Founder/CEO of Industrial Strength Marketing James Soto welcomed MoldMaking Technology editorial director Christina Fuges into the IMTS+ Creators Lounge to talk about sharing the stories of manufacturing using social media and digital tools.
Christina Fuges
Editorial Director, MoldMaking Technology
PODCAST: The Magic of Manufacturing and Marketing
Founder and President Todd Schuett of Creative Technology might be used to being behind the camera, but he’s in front of the microphone in this episode of The Manufacturing Alliance Podcast to talk about marketing and the magic that is the manufacturing industry.
Read MoreAnswering the Call: Plastics
Mold builders and processors in the plastics industry are undergoing change as we speak. This change will require businesses to adapt, or they will fail. A marketing communications strategy is key to transforming the image of plastics and manufacturing.
Read MoreGF Machining Solutions Announces Director of Expanded Sales Department
GF Machining Solutions has announced that Peter Eigenmann has been promoted to the position of director of sales and marketing, effective October 7, 2019.
Read MoreThe Plastek Group Launches New Website, Social Media
The Plastek Group launches a new website, as well as social media, in order to provide a universal communication, marketing and sales tool for its customers.
Read MoreTooling, Tariffs and Reinventing One's Business for the "New Normal"
Mold industry professionals attending the Makino Technology Expo learned they must prepare for the “new normal” and build a better marketing and sales plan.
Read MoreSandvik Coromant Adds VP of Marketing for Americas
Annika Langéen, VP of marketing for sales area Americas at Sandvik Coromant, brings her business acumen, strong familiarity of the metal cutting industry and solid understanding of sales and business processes to the Americas marketing team.
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