Marketing

Case Study

New Business Opportunities: New Equipment Investment Solidifies Medical Mold Prototyping Niche

Investing in an additional high-speed machining center and converting to electric presses rather than hydraulic has allowed mold manufacturer/molder Injection Mold, Inc. (North Vernon, IN) to step up its game by speeding up already quick delivery times.

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Amateurs Talk Tactics, Professionals Talk Logistics

A friend of mine likes to use this phrase from the military to guide and assess business strategies. I think it applies to the U.S. as a guide to regain and grow a strong manufacturing base. “We need a clearly enunciated, lucid, pragmatic national manufacturing policy in the U.S. And we need it now.” You may read that and think it’s an obvious thing to say. But if it is, why don’t we have one?

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Marketing

LaGrow Consulting: Championing for Coalitions

This one-woman consulting firm has made it her mission to help moldmakers establish coalitions.

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Marketing

Expose Yourself!

We have enjoyed additional customer inquiries based on the awards.

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Leadership

If You’re Not Meaningfully Unique, You’d Better Be Cheap

These are the words of Doug Hall (www.doughall.com), founder of Eureka! Ranch and P&G brand-building wunderkind. It is also the mantra for the U.S. government’s latest initiative to lead manufacturing in this country into the new century. The goal of the new administration’s plan is to help transition discrete manufacturing companies—small and midsized manufacturers (SMMs)—from the “old” economic model (based on commodity and price) to a “new” economic model based on innovation, technology and “green.”

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Honoring the Industry

The Annual Leadtime Leader Awards—sponsored by Progressive Components—were designed to recognize outstanding North American mold manufacturers.

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Marketing

The Value of Lean

Last month, I wrote of the value of manufacturing and business communities taking active roles in supporting the shops and plants that make up their local eco-systems. I gave examples of how some communities and groups have been very successful at helping their communities thrive through those efforts. Ironically, I recently heard some interesting news about our largest community—our country—that got me to thinking of how important it is for us to help ourselves as individual companies.

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It’s Time to Advertise

We are into another one of these cycles that the mold building industry goes through.

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Reaching Out to a Different Market to Survive Tough Times

This mold manufacturer has reassessed its market base and began dabbling in the energy industry based on its experience with CNC machining—making it a natural transition.

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Seven Ways to Strengthen Your Business

Business owners who use their time to improve their business and seize every possible opportunity—rather than wasting it on constant worry-ing—are the ones who will make it through the economic downturn. Play your cards right and you may even come out of these financial hard times with an even more prosperous business than you had before.

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