Sales
Jim Meinert: An International Success
The world is his marketplace as this industry veteran goes from running an American mold shop to consulting clients in sales and marketing—here and abroad.
Read MorePart Two of a Two-Part Series How Online Communities Can Help Your Business
Last month, the networking and marketing benefits your shop and business can get from online communities (OCs) were examined. This month, the advantages OCs can provide for your own Web site’s visibility and prominence, which result in more exposure to motivated prospects and more leads, will be discussed. And the easiest way to understand the value of OCs in this regard is if you first understand the term “guanxi.”
Read MoreHow to Develop Successful Web Marketing
Web marketing is one of the most dynamic and powerful ways to market your mold manufacturing facility; however, with so many options available to choose from—making the process confusing—you need to investigate and select wisely which tactics to embrace.
Read MoreThe Branding Myth
To not be aware and involved in marketing and branding is just as harmful as doing it poorly.
Read MorePublic Relations Can Be Your Shop's Most Effective Marketing Tool
Good PR is a win-win-win situation if you follow five basic rules.
Read MoreMarketing Begins with the Message
If you want to stand out from the crowd and make your marketing work, it is time to craft a new message.
Read MoreMake the Web Work for You
How do I get more traffic to my Web site? How do I turn that traffic into sales? These are two of the most frequently asked questions in a discussion of marketing.
Read MoreHow Much Should You Spend?
Moldmakers can gain business by implementing a strategic marketing and communications plan.
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