Sales

Three Big Marketing Ideas

Whatever you do, don’t stand still. Change is necessary to move your business forward.

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Sales

How Are NASCAR Richmond Sprint Cup Series and Amerimold Related?

This past Saturday I tuned into the Richmond NASCAR Sprint Cup Series on Fox to watch #18 Kyle Busch take the race in his Joe Gibbs Racing, M&M, Toyota Camry!!!! And Mark Bringle, Technical Sponsor and Marketing Director for Joe Gibbs Racing will be one of our keynote presenters at amerimold on June 13, 2012 at the Suburban Collection Showplace in Novi, MI.Technology Driving Concept to CarJoe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams, two Motocross Teams and a driver development program.

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Analysis

A Little Marketing Goes a Long Way

How do you measure the worth of sharing your story?

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Leadership

Z Corporation 3D Printer Helps Window Treatment Maker Reduce Design Cycle by Weeks and Product Costs by Thousands

Integra Products Ltd Streamlines Product Development at Every Stage of Development, From Initial Design through Marketing to Shipment of a Greener Product

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Sales

How to Maximize your Marketing Budget, Part 1

Part of the challenge of a moldmaker’s capability to attract new customers in today’s market is the stunning reality that most have no formal marketing plan in place, and the vast majority has no Internet marketing established.

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Basics

How to Maximize your Marketing Budget, Part 2

The call to action from our last article was to identify attributes about your company that attract, maintain and grow your business. Hopefully, you took my advice and asked your customers. Now you need to determine, deploy and evaluate the right marketing option to get your message out.

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Leadership

From the Editor: What Makes You Stand Out?

A winning business strategy, automation success, a dedicated, skilled workforce, controlled growth, leadtime tactics, the right technology investment, new market penetration, an effective marketing strategy?

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Sales

Price vs. Cost: Why It’s Important to You and to Your Customers

Your marketing message is more important than ever—clues to what that is can be found in price and cost, and in your customers’ behaviors.

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Sales

How to Maximize Your Marketing Budget

What do you do for your customers that keeps them coming back?

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Berrien Tool Coalition: A Marketing Edge

This group of companies delivers a full-systems approach to manufacturing—art to part and every-thing in between.

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