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Women in Manufacturing
Recently, I've noticed that I've been spending some quality time (unplanned) with a bunch of great women in manufacturing--from machine tool and cutting tool company representatives and marketing/agency contacts to mold shop owners and association leaders. All of whom are women in positions of power and influence and who share the same passion for manufacturing as I do. During a trip last week I learned about a "Women in Manufacturing" group, so I thought I'd pass on the information.
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Marketing Moxie—Don’t Put Your Customers Last!
Two entrepreneurs share 10 ways you may be selling your customers short—and how to change that.
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Moldmaking in the Mainstream?
Will moldmaking in the mainstream help attract a future generation. Going to the source to get honest answers may help. It continues to amaze me how kids today still don't find manufacturing exciting; or, is it that we've just done a very poor job of marketing ourselves. I strongly believe the latter is the hard truth, and something which we need to address hard and fast!
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Call Me Maybe?
Most will agree that manufacturing has a big marketing problem. Kids today just don't look at manufacturing as a career option--for a myriad of reasons I cannot possibly cover in a single post. There are also a myriad of efforts going on throughout North America to grow that next generation of skilled workers. A friend of mine sent me a video that demonstrates an attempt to put manufacturing in a different light, and I wanted to share it to see what you think.
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GF AgieCharmilles: “Inspired by Our Past, Driven by Our Future.”
I recently had the pleasure of attending GF AgieCharmilles 60th Anniversary Event at its North American headquarters and hearing those words spoken by Marketing Manager Gisbert Ledvon.
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Janler Speaks Strategy and Reaps Rewards at amerimold 2013
"Amerimold is not just about marketing and selling. It is also about learning and sharing best practices. I say, Thank You for inviting Janler to speak at the Knowledge Center to share the benefits that we have experienced through GF AgieCharmilles' technical guidance and support."
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Today's the Day!
It's finally here, amerimold 2013! The excitement was palpable yesterday as I walked the show floor and witnessed all of our exhibitors setting up on the show floor. I had a chance to chat with my colleague Dave Necessary, amerimold's Marketing Manager, who said, "We have extremely strong pre-registration numbers and we are on pace for one of the biggest turnouts."
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The Changing Face of Marketing to Moldmakers
Marketing to moldmakers is not easy, even now with all of the technology at our fingertips. I recall Gary [Orfe, past Publisher] and Christina [Fuges, Editorial Director] coming to my office in Danboro, PA, back in the 90’ to discuss a concept called “MoldMaking Technology.” A first of its kind, the magazine was devoted primarily to moldmakers. I remember thinking that companies like mine and my competitors would finally have some place to market to our customer base.
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First the President--Now Reshoring Recognition!
On the heels of hosting a POTUS at an event I attended last month, The Rodon Group has been recognized by a leading Internet Marketing Software company—HubSpot—for its “Cheaper than China” marketing campaign.
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Moldmaker Launches Online Newsroom to Promote Medical Abilities
I really like it when I see marketing innovation during today’s challenging times! Mold manufacturer Micro Mold and its sister company, custom injection molder Plastikos, have launched two new resources on their website: an online newsroom and a medical molding resources page.
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