Get the Word Out!

A few years ago we began our End Market Reports and New Business Opportunities features to uncover the variety of opportunities that are available for the prepared mold manufacturer—ranging from entering new industries to offering a niche value-added service. However, these opportunities are worth nothing, if your current and potential customers do not know about your capabilities and availability! So, now we want to share with you techniques for getting the word out about your business.

This month’s Your Business department is contributed by marketing specialist Cynthia Kustush (who also grew up in the mold business being the daughter of a moldmaker—Alan Petrucci of B A Die Mold). She shares some of the ingredients of a strong public relations program.

AJ Sweatt of MFG.com continues his series with a look at the importance of communicating the right message through an appropriate Web presence, your sales teams and messaging and face-to-face.

We’ll continue this theme at our live event—PDx/amerimold—on May 11-13 at the Duke Energy Center in Cincinnati, OH where John Berg, Director of Marketing for MGS Mfg. Group, will discuss how today's tool shops should spend their marketing budget. Look for conference details later this month and check out pdx-amerimold.com.

And don’t forget a couple of other ways to get the word out: our MoldMaking Marketplace section and our annual Leadtime Leader Awards Competition. For more information on the rules, benefits and rewards of entering, go to moldmakingtechnology.com/awards.