PLASTICS Releases Recycling is Real Video

The Plastics Industry Association (PLASTICS) has unveiled a new video as part of its recently launched advocacy campaign, Recycling is Real, dedicated to promoting and defending plastic recycling in America. This new video highlights the efforts taking place at Amcor’s facility in Wytheville, Virginia, to ensure that bottles made from polyethylene terephthalate (PET) are 100% recyclable and can be made from up to 100% recycled content. The initial launch of Recycling is Real has featured Ultra-Poly, Placon, Novolex and MAAG.

Amcor develops and produces responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal care, and other products. The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content.

“Plastic recycling is very real, and it happens every single day in Virginia, and across America,” PLASTICS’ president and CEO Matt Seaholm, says. “The Recycling is Real campaign will continue to show the public and lawmakers that recycling is undeniable, and is a feasible and economical way to achieve a more circular economy.”

The Recycling is Real campaign will provide content to help elected officials and policymakers understand that recycling is a vital link of the sustainability and circularity chain, enabling them to make more well-informed decisions about recycling resources for their constituents.

The campaign has also been created in an effort to put an end to false narratives claiming that recycling doesn’t happen or is a “myth.” Recycling has come under attack from those who wish to reduce or eliminate the production of plastic altogether. Recycling is Real will show how recycling happens, where it happens and introduce the people who make it happen.

Access the Amcor video here.