Emuge Corp. Alters Company Brand Name to Emuge-Franken
The Emuge-Franken brand in North America will now be associated with the company’s full line of cutting tool solutions.
Emuge Corp. (West Boylston, Massachusetts) announced that the company brand name will be updated to Emuge-Franken. With the exception of North America, the Emuge-Franken brand name has been in use internationally since 1958, when Emuge acquired Franken, a German milling tools manufacturer. The Emuge-Franken brand in North America will now be associated with the company’s full line of cutting tool solutions ranging from taps, thread mills and end mills, to carbide drills, tool holders, precision workholding/clamping devices and other rotary cutting tools.
“As we aggressively continue the expansion of our milling tool portfolio including the manufacture of end mills here in the U.S., as well as in Germany, we have decided to formally change the brand name to Emuge-Franken, as the company is known in Germany and throughout the world,” notes Bob Hellinger, president of Emuge Corp.
Emuge-Franken’s North American headquarters is a newly expanded 50,000-square-foot facility with a technology and training center, tool reconditioning and manufacturing, including end mills for advanced machining applications such as aerospace, medical, automotive, energy and more. The facility is said to provide additional capacity to domestically manufacture special solid carbide tooling and other standard solutions within the Emuge-Franken milling tools portfolio.
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