Arburg Italy Expands Premises, Receives Positive Response

Official opening of the enlarged subsidiary in Peschiera Borromeo: Guido Frohnhaus (2^nd from left) , Arburg Managing Director Technology and Engineering, Raffaele Abbruzzetti (3^rdfrom left), Managing Director of Arburg Italy, Gerhard Böhm (4^th from left), Arburg Managing Director Sales and Stephan Doehler (5^th from left), Arburg European Sales Director, cut the ribbon. All photo credit: Arburg s.r.l.

Arburg s.r.l. (Bettola-Zeloforomagno, Italy), a subsidiary of Germany-based Arburg GmbH, reports that in September 2020 the Managing Director Raffaele Abbruzzetti opened the newly remodeled premises in Peschiera Borromeo in the presence of more than 100 invited guests. Further, at the subsequent Open House event on October 1-2, around 200 guests had the opportunity to experience innovative machines and applications live and to gather comprehensive information about “smart” digital products and services. Both events, held in compliance with coronavirus rules, received positive responses, the company says.

Covering some 2,000 square meters of floor space, the new premises offer 80% more space for intensive customer support and training, as well as for larger conferences and events, and is said to set the standards for the Italian subsidiary’s future.

“With this event and the expansion of the subsidiary, we are sending a positive message for the future and underline the great importance that Italy has for us as our most important European foreign market,” emphasized Managing Director, Sales, Gerhard Böhm in his speech. “We are your partner for a successful future!” He added that Arburg Italy is now ideally positioned in terms of product and service portfolio, personnel and infrastructure. “We have been present in Italy for almost 30 years and are a solid and reliable partner for production-efficient plastics processing. Our 42-strong Italian team provides customers with support ranging from application technology consulting and mold testing to training and excellent after-sales service.”

“The opening event and subsequent open house was an all-round success.”

The larger showroom now offers space for up to ten Allrounder injection molding machines, presenting a broad cross-section of the Arburg portfolio. Customers can now test their own molds on various hydraulic, hybrid and electric Allrounders, for example. In addition, there are now special areas for Arburg Plastic Freeforming on the Freeformer and for the presentation of digital products and services relating to arburgXworld.

The training area was also expanded by around 30% and now covers 114 square meters. The completely glazed meeting room, which juts into the showroom, is said to be one architectural highlight and is reminiscent of the Customer Center at the German headquarters in Lossburg. The new premises can also be used for open house events and expert conferences on various topics. Even in times when no trade fairs are taking place, this allows Arburg Italy to present innovations and trends live and in accordance with all required hygiene measures.

Arburg Italy notes that one highlight from the open house event was a “green” application around an Allrounder 270 S compact, processing the IamNature organic material from partner Maip Group (Italy). The energy-efficient and compact machine produced salad servers from this organic compound.

Further, an electric Allrounder 370 E Golden Electric demonstrated how highly flexible production can be realized without conversions and non-standard sequences. The exhibit alternately produced magnetic gears and rotors. Magnetization of the compound took place directly in the mold. The example demonstrated that it is possible to work with two injection and mold programs without additional programming effort, even on standard machines.

Finally, an electric high-performance Allrounder 470 A produced doorstops made of Kreiburg TPE thermoplastic K, which possesses a particularly low specific weight. This injection molding application illustrated how choosing suitable materials can reduce part weight and cycle time.

The topic of digitalization also played an important role during these events, which Arburg Italy says was reflected in the presentation of the arburgXworld customer portal and the Arburg host computer system (ALS). Among other things, customers were able to test how the portal's numerous apps provide injection molding support and what advantages the Arburg host computer system (ALS) offers them in terms of production planning and process optimization.

“The opening event and subsequent open house was an all-round success,” said Abbruzzetti, adding that the new premises and the extended range of services had impressed the guests. “With our innovative exhibits, we were also able to show our customers that with our products and services and with Arburg as a strong partner, they are perfectly equipped for the future.”