Forget about long angle pins & hydraulic cylinders
Published

A Key to Meeting Mold Building and Molding Demand

Fairway Injection Molding Systems’ growth strategy is doing business right with the right clients--long-term, strategically profitable companies whose business models align with that of Fairway’s.

Share

Van Bogget, director of sales and marketing for Fairway says they've put the company in a great position strategically over the past three years, growing 20 percent each year with the type of clients with which they can realize mutual benefits.

A key to growth is being accessible to clients. Fairway hired a new technical sales engineer for the Eastern U.S. based in Cincinnati. Bogget notes, “We take seriously the responsibility we have as a West coast company to meet the need to be in front of our clients on the East coast to provide personal, one-on-one rapid response service,”

In addition to clients throughout North America, Fairway has developed customers in Latin America. To provide this same type of service to Fairway’s clients in Latin America, the company has hired a technical sales engineer to cover that region. 

“We have a brochure in Spanish to accommodate our sales engineer’s efforts in Mexico and Central America,” Van Bogget says.  “In addition to our Latin American sales engineer, a high percentage of our team speaks both fluent English and Spanish.  We are then able to provide additional support to both our domestic and Latin American clients.”

The company currently has 75 employees that are cross-trained in all phases of mold manufacturing.

 

Related Content

  • MMT Chats: Simple Steps to Get Your Social Media Campaign Started

    MoldMaking Technology Editorial Director Christina Fuges catches up with Gail Now’s Chief Curiosity Officer Gail Robertson. We talk about the importance of using the curiosity tool to tell your stories as part of a marketing strategy that includes social media.   This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.

  • Editorial Guidelines: Editorial Advisory Board

    The Editorial Advisory Board of MoldMaking Technology is made up of authorities with expertise within their respective business, industry, technology and profession. Their role is to advise on timely issues, trends, advances in the field, offer editorial thought and direction, review and comment on specific articles and generally act as a sounding board and a conscience for the publication.

  • The Role of Social Media in Manufacturing

    Charles Daniels CFO of Wepco Plastics shares insights on the role of social media in manufacturing, how to improve the “business” side of a small mold shop and continually developing culture.  

Forget about long angle pins & hydraulic cylinders
Maximum Mold Precision
KM CNC Machine Service
MMT Today enews
Techspex
Progressive Components
MoldMaking Technology Magazine
KM CNC Machine Service
Forget about long angle pins & hydraulic cylinders