Editorial Guidelines: Press Releases
MoldMaking Technology welcomes press releases for news and for products and services related to the moldmaking industry.
Products
The Products section of MoldMaking Technology (MMT) highlights equipment, software, components, services and other mold-specific innovations. All products appear online and are considered for print publication. MMT will edit submitted product material and post it online without seeking final contributor approval.
Tips on Providing Material that Targets a Moldmaking Audience
If you want to capture the attention of your intended audience, you first must capture the editor’s attention. Keep in mind that editors receive an abundance of press materials that must be reviewed for relevance. MoldMaking Technology serves a niche audience, and it consequently strives to provide material that directly engages moldmakers and not simply manufacturing professionals more generally. Generic, one-size-fits-all product submissions fail to demonstrate to moldmakers exactly why a product is suitable for their unique processes and the challenges that they face. In submitting material to MoldMaking Technology for consideration, think about how your product fulfills a need or solves a problem that moldmakers have, and be sure that that the press material clearly explains how the product provides a solution to that problem or adds value.
Product Guidelines
MMT is looking for material that:
- Is no more than 300 words
- Explains the moldmaking application/s and end markets this technology or service is used for
- Spells out each critical, unique feature and function of your product, equipment or service
- Includes a high-resolution photo (300 dpi and at least 3 x 2 inches) of the product/equipment (still shot or being used) or the service in action (e.g. mold being built, cleaned or repaired, etc.)
- Optional: A video link that features the product or showcases how it functions. We do not take MP4 links; must be posted already to Youtube, Vimeo, etc.
Show Product Guidelines
When submitting a product for a show, MMT is looking for material with:
- A description of the product(s)/service(s) that will be on display.
- Highlights new technology, feature or function of particular interest to the mold market.
- Company news.
- Booth demonstrations (if any).
- A high-resolution (300 dpi) photo of the product or a screenshot of the software (if that is applicable) of what will be displayed.
Guidelines for What to Avoid
MMT will not publish:
- Highly self-promotional material.
- Information about cost, price or sales.
- Information about shows that we do not cover (please see our media kit to confirm our coverage of a specific show).
- Products that are not relevant to the moldmaking industry.
- Photos that do not feature the product, are abstract or that have poor resolution (<300 dpi).
- Logos or ad copy.
- Disparaging information about other brands or products.
News
The news stream of MoldMaking Technology highlights new information on recent hires, acquisitions, partnerships, announcements about advances in products or services and other noteworthy developments in the industry. News appears online only. MMT will edit submitted news material and post it online without seeking final contributor approval. MMT will not run submitted material that is not relevant to the moldmaking industry, is highly self-promotional or includes information on topics that the brand does not cover. MMT does not run news content containing disparaging information on other brands.
Contact Christina Fuges with questions or with press release material. Christina is available at cfuges@gardnerweb.com
Related Content
MMT Chats: Mold Builder Shares “Raw and Real” Social Media Strategy
MoldMaking Technology Editorial Director Christina Fuges sits down with Murphy Forsyth, GM – Injection Molding and Director Of Marketing for Zero Tolerance LLC in Clinton Township, MI.
Read MoreEditorial Guidelines: Editorial Advisory Board
The Editorial Advisory Board of MoldMaking Technology is made up of authorities with expertise within their respective business, industry, technology and profession. Their role is to advise on timely issues, trends, advances in the field, offer editorial thought and direction, review and comment on specific articles and generally act as a sounding board and a conscience for the publication.
Read MoreThe Role of Social Media in Manufacturing
Charles Daniels CFO of Wepco Plastics shares insights on the role of social media in manufacturing, how to improve the “business” side of a small mold shop and continually developing culture.
Read MoreMMT Chats: Simple Steps to Get Your Social Media Campaign Started
MoldMaking Technology Editorial Director Christina Fuges catches up with Gail Now’s Chief Curiosity Officer Gail Robertson. We talk about the importance of using the curiosity tool to tell your stories as part of a marketing strategy that includes social media. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Read MoreRead Next
Are You a Moldmaker Considering 3D Printing? Consider the 3D Printing Workshop at NPE2024
Presentations will cover 3D printing for mold tooling, material innovation, product development, bridge production and full-scale, high-volume additive manufacturing.
Read MoreHow to Use Strategic Planning Tools, Data to Manage the Human Side of Business
Q&A with Marion Wells, MMT EAB member and founder of Human Asset Management.
Read More